Top 19 Best Mascara Products

Last Updated: Feb 07, 2023, Node #: 11058611

Not everyone has those voluptuous, long lashes you see in magazines and Instagram posts. Many women complain about inadequate lashes and it’s hard to make them thicker and fuller even with the current options on the market. False eyelashes take time to attach and you usually get rid of them after a single use. Lash extensions may last longer but they can be expensive to get.

The quick-and-easy solution for getting gorgeous lashes? A good mascara. You know, the one that gives you long, luscious lashes without any clumps or smudging. It's the product that can take your look from average to striking in just a few minutes.

If you’re looking for a solution that will give you movie-star lashes without resorting to extensions or falsies, then keep reading. We have a list of the best-selling mascaras you can try for yourself.

We track thousands of Mascara products from top brands including essence cosmetics, Maybelline New York, L'Oreal Paris, wet n wild, COVERGIRL, and compiled this top 19 best selling Mascara products for you. Find the most popular Mascara Products.

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138 days

essence | Lash Princess False Lash Effect Mascara | Gluten & Cruelty Free

Rating:
88%
(8.8 out of 10)
$4.99 at Amazon

Key Specs:

Brand essence cosmetics
Color False Lash Effect
Size 1 Count (Pack of 1)
Manufacturer essence cosmetics
Model 98622
Part Number 51602
Number Of Items 1
Dimensions 5.24x0.79x0.71 inches
Weight 0.15 pounds

Features

  • If you receive this mascara UNWRAPPED, it did not come from essence cosmetics.
  • NO FALSIES NEEDED! Lash Princess False Lash Mascara defines and separates lashes while achieving a bold look.
  • DRAMATIC VOLUME: the conic shape fiber brush delivers dramatic volume and sculpted length WITHOUT clumps or globs.
  • LASTS ALL DAY: go about your day free from flaking & fading! This mascara does not flake, fade, or wear, making it a perfect all-day, longlasting mascara.
  • CRUELTY FREE: essence cosmetics is certified and acknowledged by PETA as a cruelty-free brand. We do not test any of our products on animals.
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208 days

Maybelline New York Sky High Washable Mascara Makeup, Volumizing Mascara, Buildable, Lengthening Mascara, Defining,...

Rating:
90%
(9.0 out of 10)
$9.98 at Amazon

Key Specs:

Brand Maybelline New York
Color WASHABLE BLACKEST BLACK
Size 0.24 Fl Oz (Pack of 1)
Manufacturer Maybelline New York
Model 041554590517
Number Of Items 1
Dimensions 5.40x2.60x0.40 inches
Weight 0.05 pounds
ReleaseDate November 2020

Features

  • Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
  • Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
  • It's All in the Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows and mascara collections are designed to transform your look
  • Create Any Look: Our foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
  • Maybelline is the world’s number 1 makeup brand, from foundation to mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
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110 days

L'Oreal Paris Voluminous Makeup Lash Paradise Mascara, Voluptuous Volume, Intense Length, Feathery Soft Full Lashes, No...

Rating:
88%
(8.8 out of 10)
$7.49 at Amazon

Key Specs:

Brand L'Oreal Paris
Color Washable Blackest Black
Size 1 Count (Pack of 1)
Manufacturer L'Oreal Paris Cosmetics
Model K2370000
Part Number K2370000
Number Of Items 1
Dimensions 5.30x2.40x0.70 inches
Weight 0.05 pounds
ReleaseDate March 2017

Features

  • Volumizing And Lengthening Mascara: Full lash fringe that’s feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
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34 days

L'Oreal Paris Makeup Telescopic Original Lengthening Mascara, Carbon Black, 0.27 Fl Oz (Pack of 1)

Rating:
90%
(9.0 out of 10)
$10.39 at Amazon

Key Specs:

Brand L'Oreal Paris
Color Washable Carbon Black
Size 0.27 Fl Oz (Pack of 1)
Manufacturer L'Oreal Paris Cosmetics
Model 5660100
Part Number 10026993
Number Of Items 5
Dimensions 7.09x2.72x0.79 inches
Weight 0.07 pounds

Features

  • Lengthening Mascara: Telescopic Original Mascara enhances your lashes with intense length and unique lash by lash separation. Ophthalmologist-tested and allergy-tested; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
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#4
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127 days

Maybelline Lash Sensational Washable Mascara, Blackest Black, 0.32 fl; Oz; (Packaging May Vary)

Rating:
90%
(9.0 out of 10)
$8.98 at Amazon

Key Specs:

Brand Maybelline New York
Color WASHABLE BLACKEST BLACK
Size 0.32 Fl Oz (Pack of 1)
Manufacturer Maybelline New York
Model K1714600
Part Number K1714600
Number Of Items 1
Dimensions 5.71x2.56x1.18 inches
Weight 0.09 pounds
ReleaseDate December 2014

Features

  • Lash Sensational, For A Full Fan Effect: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe
  • Define Your Eye With Mascara: No eye look is complete without Maybelline Mascara--amp up the drama with The Falsies Mascara, keep it classic with the iconic Maybelline Great Lash, or go for a smooth, clump-free natural-but-better look with Snapscara
  • Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
  • Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
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291 days

Wet n Wild Mega Clear Brow & Lash Mascara

Rating:
84%
(8.4 out of 10)
$1.98 at Amazon

Key Specs:

Brand wet n wild
Color Clear
Size 1 Count (Pack of 1)
Manufacturer Markwins Beauty Brands
Model 1114487
Part Number 1114487
Number Of Items 1
Dimensions 5.79x2.72x0.67 inches
Weight 0.04 pounds
ReleaseDate December 2021

Features

  • Sculpts Brows: This clear brow mascara makes it easy to sculpt brows to perfection! Create your perfect style and enjoy a strong hold without added color or tint.
  • Defines Lashes: Use this clear mascara on your eyelashes for added definition that makes lashes look fuller with a strong hold.
  • Conditioning Ingredients: Blended with Soy Protein and ProVitamin B5, this clear mascara helps to condition the brows and lashes while providing a strong and comfortable hold.
  • Primer + Top Coat: Use this clear mascara as a topcoat to finish off a look, or as a primer to layer your makeup over for even more intense effects.
  • Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free.
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246 days

Covergirl Perfect Point Plus Self-Sharpening Eyeliner Pencil, Black Onyx, Pack of 2 (Packaging May Vary)

Rating:
88%
(8.8 out of 10)
$11.24 at Amazon

Key Specs:

Brand COVERGIRL
Color BLACK ONYX
Size 2 Count (Pack of 1)
Manufacturer Coty Beauty
Model 99240200970
Part Number 99240200970
Number Of Items 1
Dimensions 5.83x4.80x0.98 inches
Weight 0.07 pounds
ReleaseDate October 2018

Features

  • EASY APPLICATION - The pencil glides on easily, allowing you to achieve a perfect line every time
  • NO SHARPENING - This self-sharpening eyeliner never needs sharpening
  • MANY COLORS - Choose from a rainbow of colors and find your perfect match
  • STAYS PUT - Our long -lasting formula stays put all day, so you never have to worry about smudging
  • BUILD A LOOK - Combine with other COVERGIRL products to create the look that's right for you
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176 days

Maybelline The Falsies Lash Lift Washable Mascara Volumizing, Lengthening, Lifting, Curling, Multiplying, Eye Makeup,...

Rating:
88%
(8.8 out of 10)
$9.98 at Amazon

Key Specs:

Product Dimensions 0.85 x 2.75 x 5.63 inches; 1.12 Ounces
Item model number K3752200
UPC 041554578478
Product Benefits Volumizing, Lifting, Lengthening
Special Feature Not-Applicable
Item Form Powder
Brand Maybelline New York
Color WASHABLE BLACKEST BLACK
Size 0.32 Fl Oz (Pack of 1)
Manufacturer AmazonUs/LORFE
Model K3752200
Part Number K3752200
Number Of Items 1
Dimensions 5.50x3.00x0.50 inches
Weight 0.05 pounds
ReleaseDate November 2019

Features

  • Washable Lengthening Mascara: Get an instant lash lift effect from this eyelash extension mascara; Infused with fibers to deliver dramatic volume, length, and lift to lashes and gives you a false eyelash effect without the long expensive procedures
  • Lifting Brush: Our double curved mascara separator brush and fiber-infused volumizing mascara formula grabs lashes at the root to lift, thicken and lengthen; No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day
  • It's All In The Eyes: Subtle lines, smokey vibes, custom brow looks, classic tones or a shot of color; Our eyeshadow, eyeliner, brows, and volume mascara collections are designed to transform your look
  • Maybelline Has What You Need: Create any look with foundation, BB cream, concealer, and highlighter for the perfect canvas, eye shadow, brow pencil, and eyeliner for any eye look and lip products, from showstopping matte lipstick to au natural lip balm
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
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316 days

Honest Beauty Extreme Length Mascara + Lash Primer | 2-in-1 Boosts Lash Length, Volume & Definition | Silicone Free,...

Rating:
84%
(8.4 out of 10)
$13.49 at Amazon

Key Specs:

Brand Honest Beauty
Color Black
Size 0.20 Fl Oz (Pack of 1)
Manufacturer The Honest Company Beauty
Model BH-0000050
Part Number BH-0000050
Number Of Items 1
Dimensions 5.59x0.79x0.75 inches
Weight 0.07 pounds
ReleaseDate October 2021

Features

  • New look, same great formula; packaging may vary
  • Award-winning, bestselling double-sided mascara + lash primer for ultimate length and volume
  • Ophthalmologist Tested
  • Cruelty free
  • EWG Certified
  • 100% tree-free paper carton
  • MADE WITH: Jojoba Esters
  • MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil
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320 days

Too Faced Better Than Sex Mascara 0.27 Ounce Full Size

Rating:
90%
(9.0 out of 10)
$17.19 at Amazon

Key Specs:

Brand Too Faced
Color Black
Size 0.27 Fl Oz (Pack of 1)
Manufacturer Too Faced
Model 1
Part Number 1
Number Of Items 1
Dimensions 6.61x2.32x1.14 inches
Weight 0.11 pounds

Features

  • Hourglass shaped brush for voluptuous volume
  • This formula thickens, lengthens, and curls after just one coat
  • FILM-FORMING POLYMER-Locks curl into place
  • ACACIA SENEGAL TREE EXTRACT-Sets volume
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#11
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281 days

L’Oreal Paris Makeup Voluminous Original Volume Building Waterproof Mascara, Carbon Black, 0.23 fl. oz.

Rating:
86%
(8.6 out of 10)
$4.11 at Amazon

Key Specs:

Brand L'Oreal Paris
Color Waterproof Carbon Black
Size 0.23 Fl Oz (Pack of 1)
Scent Name Unscented
Manufacturer L'Oreal Paris
Model boi-opp-klo-uyi4078
Part Number FPS-173160
Number Of Items 1
Dimensions 7.05x2.68x0.67 inches
Weight 0.04 pounds
Easy to remove
68%
6.8 / 10
Volume control
68%
6.8 / 10
Smudge-proof
60%
6 / 10
Water resistance
52%
5.2 / 10

Features

  • Bold, volume building mascara
  • Up to 4x fuller lashes
  • Intense black pigments
  • Clump-resistant, Waterproof mascara
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115 days

Maybelline Full 'N Soft Waterproof Mascara, Very Black, 1 Tube

Rating:
90%
(9.0 out of 10)
$6.91 at Amazon

Key Specs:

Brand Maybelline New York
Color Waterproof very black
Size 1 Count (Pack of 1)
Manufacturer Maybelline New York
Model 625MW-01
Part Number 625MW-01
Number Of Items 1
Dimensions 5.59x2.76x0.51 inches
Weight 0.04 pounds

Features

  • Full 'N Soft Waterproof Mascara has advanced thickening formula which nourishes with Vitamin E to create softer and fuller looking lashes; Removes easily to help prevent lash loss; Suitable for contact lens wearers
  • Define Your Eye With Mascara: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep it classic with iconic Maybelline Great Lash, or go for a smooth, clump-free, natural-but-better look with Snapscara
  • Maybelline Is The Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup
  • Maybelline has what you need to create any look: foundation, bb creams and concealers to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
  • Remove Maybelline mascara with Maybelline Expert Eyes 100 percent Oil-Free Eye Makeup Remover, to take it all of with no rubbing, scrubbing, or tugging
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#9
On Chart
328 days

L'Oreal Paris Makeup Double Extend Beauty Tubes Lengthening 2 Step Mascara, Black, 1 Tube

Rating:
90%
(9.0 out of 10)
$9.93 at Amazon

Key Specs:

Brand L'Oreal Paris
Color Black
Size 1 Count
Manufacturer L'Oreal Paris
Model FPS-172839
Part Number FPS-172839
Number Of Items 1
Dimensions 7.00x1.70x1.00 inches
Weight 0.08 pounds

Features

  • Two Step Ultra-Lengthening Mascara: Double Extend Beauty Tubes Mascara is a revolutionary lash extension effect mascara that provides up to 80 percent longer-looking, nourished lashes; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of mascaras, achieve sleek lines with smudge proof eyeliner, add definition to your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oréal Paris helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oréal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long-lasting, fade-proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 hours
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#8
On Chart
350 days

Covergirl Lash Blast Volume Mascara, Very Black

Rating:
90%
(9.0 out of 10)
$8.98 at Amazon

Key Specs:

Brand COVERGIRL
Color VERY BLACK
Size 1 Count (Pack of 1)
Scent Name -
Manufacturer Coty Beauty
Model CGOMS9777
Part Number CGOMS9777
Number Of Items 1
Dimensions 5.59x2.87x1.02 inches
Weight 0.04 pounds
ReleaseDate May 2008

Features

  • MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly
  • MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length
  • PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go
  • ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking
  • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals
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#10
On Chart
42 days

L'Oreal Paris Makeup Voluminous Original Volume Building Mascara, Black, 2 Count

Rating:
90%
(9.0 out of 10)
$15.89 at Amazon

Key Specs:

Brand L'Oreal Paris
Color Washable Black
Size 2 Count (Pack of 1)
Manufacturer AmazonUs/ZZ06E
Model 071249410752
Number Of Items 1
Dimensions 7.05x2.60x1.06 inches
Weight 0.11 pounds
ReleaseDate October 2019

Features

  • Voluminous Mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness; The Volume Maximizing Brush thickens lashes evenly and smoothly; Suitable for sensitive eyes and contact lens wearers
  • L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes
  • Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color
  • Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect To Pair With: L'Oreal Paris Voluminous Lash Primer; This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look
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#14
On Chart
114 days

Maybelline Volum' Express The Colossal Washable Mascara, Volumizing, Glam Black

Rating:
90%
(9.0 out of 10)
$7.13 at Amazon

Key Specs:

Brand Maybelline New York
Color WASHABLE GLAM BLACK
Size 1 Count
Manufacturer Maybelline-Garnier-Essie, Consumer Products Division of L’Oréal USA S/D, Inc.
Model 10031066.0
Part Number 10031066
Number Of Items 1
Dimensions 7.99x3.11x1.34 inches
Weight 0.07 pounds

Features

  • Volumizing Mascara: Unleash powerful root-to-tip lash volume in power colors for bold lash impact; The no-clump plumping formula infused with collagen delivers 9 times the volume in just one coat
  • Plumping Mega Brush: The Big Shot brush features unique, wavy bristles that cradle lashes, while the collagen formula delivers dramatic volume; Ophthalmologist tested and suitable for contact lens wearers
  • Your Perfect Lash Look: Find your perfect lash look with our mascara; If it’s longer lashes you crave or the appearance of thicker eyelashes, there’s an iconic brand of mascara by Maybelline for you
  • It's All In The Eyes: The possibilities are endless with our eyeshadow and eyeshadow primers, eyeliner, brow makeup, and mascara collections designed to transform your look in the blink of an eye
  • Create Any Look: Our foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
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#17
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#17
On Chart
65 days

Maybelline New York Great Lash Waterproof Mascara Makeup, Very Black, 0.43 Fl Oz (Pack of 2)

Rating:
88%
(8.8 out of 10)
$10.97 at Amazon

Key Specs:

Brand Maybelline New York
Color WATERPROOF VERY BLACK
Size 0.43 Fl Oz (Pack of 2)
Manufacturer Maybelline New York
Model 041554557091
Part Number 041554557091
Number Of Items 1
Dimensions 5.63x2.68x1.50 inches
Weight 0.13 pounds
ReleaseDate February 2017

Features

  • Lash-doubling formula glides on to build great-looking lashes
  • Lash-building brush makes it easy to get a full-lash look
  • Waterproof formula
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#18
On Chart
134 days

Volumizing, Lengthening Washable Mascara, Blackest Black, by Maybelline Volum' Express The Falsies Clump-Free Formula...

Rating:
90%
(9.0 out of 10)
$6.99 at Amazon

Key Specs:

Brand Maybelline New York
Color WASHABLE BLACKEST BLACK
Size 1 Count
Manufacturer Maybelline-Garnier-Essie, Consumer Products Division of L’Oréal USA S/D, Inc.
Model 10037274
Part Number 10037274
Number Of Items 1
Dimensions 5.71x2.76x0.79 inches
Weight 0.04 pounds

Features

  • VOLUM EXPRESS THE FALSIES WASHABLE MASCARA creates more visible eyelashes for a glam look. The clump-free formula delivers bigger, thicker, & fuller lashes for dramatic volume.
  • DEFINE YOUR EYE WITH MASCARA: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep it classic with iconic Maybelline Great Lash, or go for a smooth, clump-free, natural-but-better look with Snapscara.
  • MAYBELLINE IS THE EYE EXPERT: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup.
  • MAYBELLINE HAS WHAT YOU NEED to create any look—foundation, bb creams, concealers, & highlighters for the perfect canvas, eyeshadows, brow pencils, & eyeliners for any eye look & lip products, from showstopping matte lipstick to au natural lip balms.
  • REMOVE MAYBELLINE MASCARA with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover, to take it all of with no rubbing, scrubbing, or tugging.
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#3
On Chart
112 days

L’Oreal Paris Makeup Voluminous Original Volume Building Mascara, Carbon Black, 0.26 Fl Oz

Rating:
90%
(9.0 out of 10)
$8.98 at Amazon

Key Specs:

Brand L'Oreal Paris
Color Washable Carbon Black
Size 1 Count
Manufacturer L'Oreal Paris Cosmetics
Model Vol-1465
Part Number FPS-173153
Number Of Items 1
Dimensions 4.72x1.18x0.79 inches
Weight 0.04 pounds

Features

  • Voluminous mascara is uniquely formulated to resist clumping, soften and build lashes up to 5X their natural thickness. The Volume Maximizing Brush thickens lashes evenly and smoothly. Suitable for sensitive eyes and contact lens wearers
  • L'oreal paris mascara: Get the long, full eyelashes you love with our best mascaras and primers. Choose from our innovative volumizing formulas and variety of brushes
  • Create your perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge-proof eyeliner, define your brows and discover eyeshadow palettes with shades made for every eye color
  • Because you're worth it: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more
  • Perfect to pair with: L'Oreal Paris Voluminous Lash Primer. This lightweight eyelash primer instantly builds dramatic volume and length on each lash for use under Voluminous mascara to instantly boost every lash look

How To Choose The Best Mascara For You

 

1. Outcome

Decide what kind of look you want. This is the most important factor when choosing a mascara. If you want a natural, everyday look, go for a mascara that is light in color, has a small brush, and with a formula that won’t clump your lashes together. If you’re going for something more dramatic that will make your eyes stand out during parties or photoshoots, choose a choose a dark colored mascara with a large brush for thick and visible strokes. 

 

2. Lash Type

Not all mascaras will work for you, so find a product that complements your eyelashes. If you have short and thin lashes, opt for a volumizing or thickening mascara with a small brush. This will coat each lash evenly and prevent clumping. For those blessed with long and thick lashes, choose a waterproof mascara that will hold your lashes and keep them from drooping. Use a large brush for wider coverage. This will separate the hair strands, so your thick lashes won’t weigh down your eyes.

 

3. Lash Color

Check your eyelashes in the mirror. If your lashes are light-colored, you may want to go for a mascara with a lighter shade of pigment for daily use and a mascara that can darken them for special events. Light mascaras will give your lashes some definition without making them look too harsh, while dark mascaras will give them more color and make them stand out. If your lashes are already dark, though, then you can pretty much choose any pigment of mascara you want!

 

4. Formula

There are two main types of formulas for mascaras: water-based and oil-based. Water-based mascaras are usually lighter in density, which means they're good for a more natural look. They're also usually easier to remove at the end of the day. Oil-based mascaras are usually darker and more pigmented, so they're good for creating a bolder look. They can be a little harder to remove, but they often have extra conditioning benefits for your lashes.

 

5. Waterproof Feature

Do you want a waterproof mascara that will hold up all day long? Or do you prefer something that's a little lighter and easier to remove at the end of the day? If you want a product with staying power, then you'll want to go for a long-wearing, waterproof mascara. Waterproof mascaras are great for those who have oily skin or who live in humid climates. These formulas are designed to withstand tears and sweat, so they're perfect when you're going for a swim or participating in a sports game. Some mascaras are waterproof while others are not, so make sure to always check the label. Just keep in mind that a waterproof mascara can be difficult to remove, so make sure you have a good makeup remover on hand.

 

6. Brush Type

Choose a mascara with the brush that best suits your needs. If you want long lashes, look for a mascara with a slim brush. This will separate your lashes and make them appear longer than they are. You can even pair your mascara with a lash enhancer to achieve real, longer strands. If you want voluminous lashes, pick a mascara with thickening ingredients and a fuller brush. This will add some extra volume to your lashes without making them look clumpy. Those with straight lashes should choose a curved brush, which will give a slight curl to the strands. People with curly lashes, on the contrary, may want a straightening brush to flatten the lashes a bit and give them more length.